Jade Downer.
Creative growth marketer, helping brands sustainably scale their paid social activity.
What I Do
Hi — I'm Jade. After a previous career in the creative industries, I've combined my passion for compelling visuals and messaging with data-lead decision making, helping brands I admire grow their paid social activity. I'm able to provide everything from strategic direction to campaign execution, creative strategy and production, micro-influencer management, and analytics across Meta, TikTok, Twitter, and LinkedIn. I've had the opportunity to work with a variety of brands from a wide range of industries and business models, including subscription fitness apps, fintechs, and challenger beauty ecomms.
SKINDAYS — Briefed to prove out Paid Social as a viable revenue-driving channel, I've done everything from creative production to campaign management. This example self-shot content was based on top performing SEO content, repurposed for social channels and guided by user feedback. By producing this platform native content over more typical product-focused videos, we saw a 2x improvement Impression to View rate, a 3x improvement in click-through rate, and a resulting 25% decrease in CPA.
Worked with some of the best.
